Published 42 days ago
Why the UFC is avoiding an explosive showdown between Paddy Pimblett and Ilia Topuria in favor of a matchup with Max Holloway
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The UFC appears to be prioritizing commercial safety over spectacle by avoiding a fight between Paddy Pimblett and Ilia Topuria. Arman Tsarukyan, a fighter within the promotion, denounces this strategy and proposes a bold alternative: a showdown between Pimblett and Max Holloway.
To remember:
- The UFC is deliberately avoiding a fight between Paddy Pimblett and Ilia Topuria to preserve the market value of both athletes.
- Topuria, recovering from his loss to Justin Gaethje, represents too high a risk for the promotion.
- Pimblett, on the rise after his submission win over Benoit Saint-Denis, is looking to confirm his status.
- Arman Tsarukyan proposes a fight between Pimblett and Max Holloway, exploiting the latter’s wrestling limitations.
- The UFC seems to favor less risky matchups, at the expense of spectacle and sporting fairness.
The UFC is facing sharp criticism from its own fighters. Arman Tsarukyan recently called out the promotion’s strategy, which seems to be avoiding a clash between Paddy Pimblett and Ilia Topuria at all costs. According to him, this decision is purely business-driven: preserving the market value of both athletes by avoiding a potential loss for Topuria, who is still recovering after losing his title to Justin Gaethje.
Yet, a fight between Pimblett and Topuria could have delivered an exceptional show. The former, who won by submission against Benoit Saint-Denis, is on the rise and looking to confirm his status among the best. The latter, despite his recent loss, remains one of the most dangerous fighters in the division. But the UFC seems to prefer playing it safe, risking fan frustration.
A Risky Alternative: Pimblett vs. Holloway
Tsarukyan goes even further, proposing a bold alternative: a fight between Pimblett and Max Holloway. According to him, the Brit has a decisive advantage in wrestling, an area where the American has shown weaknesses. A clash between these two contrasting styles could be explosive and deliver an unprecedented spectacle.
While the UFC’s strategy is understandable from a business standpoint, it raises ethical questions. By prioritizing financial security over spectacle and sporting fairness, is the promotion risking losing the fans’ trust? Only time will tell, but one thing is certain: the UFC’s calculations are not winning universal approval in the MMA world.
The UFC seems to be playing a dangerous game by avoiding high-risk fights, but the proposed alternatives could reignite the debate over the promotion’s strategy.

