Published 68 days ago
ONE Championship secures its foothold in China with an exclusive partnership with Migu to broadcast 60 major events per year
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ONE Championship and Migu, a subsidiary of China Mobile, have officially announced a historic partnership to broadcast at least 60 annual events in China. This exclusive collaboration gives local fans premium access to MMA, Muay Thai, and kickboxing fights, further strengthening ONE’s position in Asia, where MMA is experiencing explosive growth.
To remember:
- ONE Championship signs an exclusive partnership with Migu to broadcast 60 annual events in China.
- Chinese fans will have access to MMA, Muay Thai, and kickboxing fights in high definition, with interactive features like multi-angle views and live statistics.
- Migu, with its 200 million users, strengthens its sports offering with this premium content, including flagship events like ONE Fight Night and Friday fights, broadcast in real time.
The combat sports giant ONE Championship has just marked a decisive turning point in Asia by sealing a historic deal with Migu, a subsidiary of China Mobile. This exclusive partnership will broadcast at least 60 annual events in the Chinese market, giving local fans unprecedented access to MMA, Muay Thai, and kickboxing bouts. A major breakthrough for MMA in China, where the discipline is gaining rapid popularity.
A Masterstroke for ONE in Asia
With this collaboration, ONE Championship solidifies its position in Asia, a region where MMA is booming. Thanks to Migu, which boasts 200 million active users, flagship events like ONE Fight Night and Friday fights will be broadcast in real time and in high definition. Interactive features, such as multi-angle views and live statistics, promise an immersive experience for Chinese viewers.
Migu Bets on Premium Content
For Migu, this partnership represents a strategic opportunity to boost its sports offering. The platform, already rich in exclusive rights like the Champions League, further enhances its appeal with premium combat sports content. Chinese fans can now follow their favorite athletes without restrictions, with optimal broadcast quality.
The Future of MMA in China is Being Written Today
This partnership marks a turning point for MMA in China, where the discipline is gaining visibility and popularity. By providing privileged access to major events, ONE Championship and Migu play a key role in expanding the sport across Asia. A collaboration that could well inspire other industry players to invest in this fast-growing region.