Published 46 days ago
N3on and Arman Tsarukyan: First UFC Event with Music and a Streamer in the Corner
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Arman Tsarukyan and N3on are preparing a spectacular walkout at UFC 331, scheduled for September 19. The Armenian fighter will enter to music created by the streamer, who will also join his corner for an improvised choreography. A first in UFC history that has sparked both enthusiasm and criticism.
To remember:
- Arman Tsarukyan will enter the Octagon to custom music by N3on at UFC 331.
- N3on will join Tsarukyan’s corner for an additional $50,000, a first in the UFC.
- An improvised choreography is planned for the fighter’s walkout.
- Tsarukyan refuses to wear a red bindi due to concerns over cultural misinterpretation.
- This collaboration marks a turning point in athlete-content creator relationships.
A Historic Collaboration for the UFC
The UFC 331 is shaping up to be an unprecedented event in the history of mixed martial arts. For the first time, a fighter, Arman Tsarukyan, will enter the Octagon to music created by a streamer, N3on. This bold partnership, valued at $250,000, includes an unprecedented presence: N3on will join Tsarukyan’s corner during his walkout, marking a first for the organization.
This initiative, which blends sport and internet culture, is already dividing purists. Some see it as a natural evolution toward more modern forms of entertainment, while others criticize the excessive commercialization of the sport. Khamzat Chimaev, the undisputed star of the division, will still be present in Tsarukyan’s corner, reminding everyone of the importance of traditional coaches and training partners.
An Improvised Choreography and Cultural Nuances
The agreement between Tsarukyan and N3on goes beyond just a musical walkout. An improvised choreography is planned for the fighter’s entrance into the Octagon, adding a spectacular dimension to the event. However, some elements have been adjusted to avoid misunderstandings. Tsarukyan refused to wear a red bindi, a Hindu cultural symbol, for fear of misinterpretation. A decision that shows a certain caution toward symbols, despite the overall boldness of this collaboration.
This caution contrasts with the energy displayed by N3on, who has promised to dance alongside Tsarukyan, turning the walkout into a true spectacle. An approach that could very well redefine the codes of UFC entrances.
A Turning Point in Athlete-Content Creator Relationships
This collaboration between Tsarukyan and N3on marks a turning point in how athletes and content creators interact. As fighters increasingly seek to diversify their income streams, this initiative shows how the lines between sport and entertainment are blurring.
For purists, this evolution might seem excessive, but it reflects a contemporary economic and cultural reality. The UFC, an organization always in search of innovation, appears ready to explore these new avenues, even if it sparks passionate debates among fans.
UFC 331 is set to write a new chapter in its history with a spectacular walkout and an unprecedented collaboration between Arman Tsarukyan and N3on. Between spectacle and tradition, this event raises questions about the future of mixed martial arts and their ability to evolve without losing their essence.

